George Monbiot.......Call me all the names you want – I won’t stop telling the truthabout livestock farming 14 Dec 2023 12.33 GMT Everything that makes campaigning against fossil fuels difficult is 10 times harder when it comes to opposing livestock farming. Here you will find a similar suite of science denial, misinformation and greenwashing. But in this case, it’s accompanied by a toxic combination of identity politics, nostalgia, machismo and the demonisation of alternatives. If you engage with this issue, you don’t just need a thick skin; you need the skin of a glyptodon. You will be vilified daily as a “soyboy”, a “hater of farmers” and a dictator who would force everyone to eat insects. You will be charged with undermining western civilisation, destroying its masculinity and threatening its health. You will be denounced as an enemy of Indigenous people, though generally not by Indigenous people themselves, for many of whom livestock farming is and has long been by far the greatest cause of land-grabbing, displacement and the destruction of their homes.
You will find yourself up against those who promote paleo diets (with or without added anabolic steroids), “agrarian localists” pushing impossible dreams of feeding 21st-century populations with medieval production systems, and culinary conservatism, which ranges, in different forms, from Donald Trump to MasterChef. You will find yourself fighting not only a very modern and peculiarly vicious demagoguery, but also a very old and deep-rooted romanticism, which still portrays the pastoral life much as the Greek poets and the Old Testament prophets did. There’s a powerful, de facto alliance between the two. Perhaps most often, you’ll be denounced as a puppet of the World Economic Forum (a target of multiple conspiracy fictions), or a stooge of corporate or institutional power, in the pay of plant-based meat, precision fermentation, Big Lettuce or Big Bug, which are depicted as monstrous behemoths stamping on traditional businesses.
As usual, it’s pure projection. Between 2015 and 2020, financial institutions invested $478bn (£380bn) in meat and dairy corporations. But from 2010 to 2020, only $5.9bn was invested in plant-based and other alternatives. Astonishingly, the livestock industry also receives, across the EU and US, about 1,000 times more government funding than alternative products. This includes massively more money for research and innovation, even though meat and dairy are well-established industries, while the alternatives are at the beginning of their innovation phase. Why? Because the livestock industry’s political connections are umbilical. Tempting as it is to turn away, we simply cannot afford to ignore this sector. A remarkably wide and intense range of impacts – from global-scale habitat destruction to the mass slaughter of predators, river pollution, air pollution, dead zones at sea, antibiotic resistance and greenhouse gas emissions – reveal livestock farming, alongside fossil fuels, as one of the two most destructive industries on Earth. The chances of a reasoned conversation across the divide are approximately zero. That’s not an accident. It’s a result of decades of the meat industry’s tobacco-style tactics and manufactured culture wars. Clever messaging triggers men who are obsessed by (and anxious about) their masculinity, generating paranoia over “feminisation” and a loss of dominance. The industry amplifies popular but false claims about livestock healing the land and drawing down more greenhouse gases than it produces. These efforts are reinforced by a tidal wave of disinformation from far-right influencers on social media. While many people have now become aware of how the fossil fuel industry has deceived us, there’s less recognition of the even grimmer game played by the livestock industry.
industries on Earth......and there's a lt more https://www.theguardian.com/commentisfree/2023/dec/14/livestock-farming-soy-soyboy
