Every day, plastic waste flows into nature at an unprecedented rate—more than a dump truck load every minute into our oceans alone. And it’s choking our planet, polluting the air, water, and soil both people and nature need to survive.  

As this crisis spreads to every corner of the globe, WWF is leading the charge to help reimagine how we reduce, source, design, and reuse the plastic materials that communities depend upon. This includes eliminating the single-use plastic that we don’t need, shifting to sustainable sources for the plastic that we do need, and improving our material system to collect, reuse, recycle, and compost all plastic that we use. Because while plastic can help make our hospitals safer, our food last longer, and our packages more efficient to ship, it has no place in nature.  

WWF is fighting for a world with no plastic in nature, and we’re not alone in this fight. We are witnessing a groundswell of support from the American public and business in reducing plastic pollution. A majority of Americans—85%—think that plastic waste pollution is a serious problem that requires immediate political action to solve. Major companies are also supporting collaborative efforts to address plastic pollution.  Together, we can create a world where our oceans teem with life, not discarded nets, bottles, and bags. Where no communities breathe harmful pollutants from plastic production or burning. Where we are better stewards of the earth and move away from single-use plastics, and where every indispensable plastic product is used to make another.  It’s a world where people and nature thrive together.

WWF's positions on plastic pollution......As efforts to address the global plastic waste and pollution crisis increase, there is a growing focus on reuse as a solution. Reuse systems can provide a number of potential benefits over conventional linear approaches, but it is important to ensure that these systems are built on a solid set of principles. This position paper seeks to lay out a framework through which reuse systems can support WWF's vision of No Plastic in Nature. 

Transparent 2023 is the fourth annual report from ReSource: Plastic, providing an update on how Member companies are addressing plastic pollution and identifying new opportunities to maximize impact.....read the report      https://www.worldwildlife.org/publications/transparent-2023-annual-resource-plastic-progress-report-executive-summary

This position paper was updated in January 2024 to include recommendations on return and refill modalities.......click on the links......